Press Release

For Immediate Release

Contacts: Craig Gordon 801-231-2170 Trent Meisenheimer: (801) 455-7239 Utah Avalanche Center http://www.utahavalanchecenter.org

KNOWLEDGE IS POWDER VIDEO FOR SNOWMOBILERS

SALT LAKE CITY, November 4, 2012 -- Utah Avalanche Center—public safety in avalanche terrain.

The Utah Avalanche Center, with major funding from the International Snowmobile Manufacturers Association, has released an exciting 9-minute, avalanche safety video for snowmobilers. Starting today, you can view it on Vimeo and it will be available for download for instructors teaching avalanche classes. Here is the link: https://vimeo.com/113677686

The video is designed for national distribution and features top riders and action footage from the popular Boondockers extreme snowmobiling videos. Riders, Geoff Dyer and Randy Sugihara snowmobile and perform reenactments ofan avalanche accident as well as avalanche education scenes. Utah Avalanche Center forecaster and educator Craig Gordon plays himself.

The video opens with jaw-dropping snowmobiling scenes, transitions into a sobering avalanche accident, then finishes with the 5 avalanche safety points, which have been adopted in North America for both motorized and non-motorized snow sports to help backcountry users get the goods and come home safely. They include:

Get the gear Get the training Get the forecast Get the picture Get out of harm’s way

The video utilizes the successful avalanche education model used by the Utah Avalanche Center, which features well-known athletes who deliversafety advice as part of a positive message: if you want to have fun, you need to do it safely, and here’s how. Thus the title Knowledge is Powder.

Trent Meisenheimer, of the Utah Avalanche Center, directed and edited the video along with Craig Gordon.

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