In this podcast, we sit down with Alex Hamlin.  For over fifteen years, Alex Hamlin has worked at the intersection of storytelling and outdoor sport, with experience at magazines, global retail brands and creative agencies. He is currently a partner at Salt Lake City-based brand agency 7D8 (7D8.co), but before that, Alex was the Creative Director at Black Diamond Equipment.  In our conversation, we talk about the psychology behind marketing (and influencing behavior change), with a particular eye toward marketing safety.  Alex talks about what storytelling means as a way of establishing connections as this was central to his philosophy in producing and directing the exceptional BDTV series from a few years ago.  The One-Seven-Six episode was particularly meaningful to Drew.  Listen in - 

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